Data management is a research area that focuses on the collection, organization, storage, and retrieval of data within organizations. This includes the development of databases, data warehouses, and data lakes to store and manage large volumes of structured and unstructured data. Data management also involves data governance, data quality, data security, and data privacy to ensure that data is accurate, protected, and compliant with regulations. Additionally, data management includes data integration and data analytics to extract valuable insights from data for decision-making and strategic planning.